Applebees

Applebee’s President, John Cywinski:

I’m writing you to ask that Applebee’s please add plant-based entrée options to all of its 1,943 locations across the country.

I’m part of a movement lead by One Meal a Day (OMD) and the Center for Biological Diversity to drive change in restaurant menus across the country, for the health of our communities and our planet. We all deserve access to affordable, healthy, plant-based foods, and Applebee’s is an important part of the solution with locations in every single American state.

A recent consumer trends survey by Datassential found that 85% of consumers believe that plant-based foods can be just as satisfying as animal proteins, and that 22% of consumers try to limit their consumption of meat, poultry and seafood. This is especially true for Generation Y and Millennials, a group whose buying power will only continue to grow.

By updating your menus, Applebee’s will not only tap into a fast-growing customer base, but also cut costs, refresh its brand image and do something truly beneficial for your current customers and future generations.

Signed,