Restaurant Best Practices

Links and resources cited in Meatless Marketing Best Practices


Plant-based dishes on a separate section of the menu:

Move plant-based dishes to your menu’s regular entrée section:

Write enticing menu descriptions:

Don’t focus on health benefits or sustainability:

Decrease meat portion sizes and increase vegetable portion sizes:

Offer blended burgers:

Swap a third of beef for mushrooms and reduce greenhouse gas emissions:

Sonic Drive-in Burger results:

Industrially produced meat and dairy hazards:

Become a certified Green Restaurant:


Fresh off of Oprah’s SuperSoul Sunday!

suzy and oprah

Talk about a "pinch me" moment over here — I was invited to talk all things plant-based with none other than Oprah! From my kitchen to yours, I hope you enjoy my 5 favorite comfort foods straight from my book (now out in paperback!) — The OMD Plan.

Get the Recipes