Restaurant Best Practices

Links and resources cited in Meatless Marketing Best Practices

 

Plant-based dishes on a separate section of the menu:
https://www.wri.org/blog/2017/06/dont-put-vegetables-corner-qa-behavioral-science-researcher-linda-bacon

Move plant-based dishes to your menu’s regular entrée section:
http://goodfoodscorecard.org/marketing/

Write enticing menu descriptions:
https://news.stanford.edu/2017/06/12/decadent-sounding-labeling-may-lead-people-eat-vegetables/

Don’t focus on health benefits or sustainability:
https://www.wri.org/blog/2017/03/were-lousy-describing-sustainable-food-it-doesnt-have-be-way

Decrease meat portion sizes and increase vegetable portion sizes:
http://www.menusofchange.org/images/uploads/pdf/CIA-MenusOfChange_ProteinFlip_(May_2016).pdf

Offer blended burgers:
https://www.washingtonpost.com/lifestyle/food/the-meat-mushroom-blend-makes-sense/2014/08/01/769884e6-0e9b-11e4-b8e5-d0de80767fc2_story.html?noredirect=on&utm_term=.3dcee951b47d

Swap a third of beef for mushrooms and reduce greenhouse gas emissions:
https://www.wri.org/blog/2018/02/flavor-packed-burger-saves-many-emissions-taking-2-million-cars-road

Sonic Drive-in Burger results:
https://www.npr.org/sections/thesalt/2018/03/02/590253046/heres-why-environmentalists-are-cheering-the-latest-burger-at-sonic-drive-in

Industrially produced meat and dairy hazards:
https://www.jhsph.edu/research/centers-and-institutes/johns-hopkins-center-for-a-livable-future/projects/meatless_monday/resources/meat_consumption.html

Become a certified Green Restaurant:
http://www.dinegreen.com/green-restaurant-benefits

 

Fresh off of Oprah’s SuperSoul Sunday!

suzy and oprah

Talk about a "pinch me" moment over here — I was invited to talk all things plant-based with none other than Oprah! From my kitchen to yours, I hope you enjoy my 5 favorite comfort foods straight from my book (now out in paperback!) — The OMD Plan.

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