Restaurant Best Practices

Links and resources cited in Meatless Marketing Best Practices


Plant-based dishes on a separate section of the menu:

Move plant-based dishes to your menu’s regular entrée section:

Write enticing menu descriptions:

Don’t focus on health benefits or sustainability:

Decrease meat portion sizes and increase vegetable portion sizes:

Offer blended burgers:

Swap a third of beef for mushrooms and reduce greenhouse gas emissions:

Sonic Drive-in Burger results:

Industrially produced meat and dairy hazards:

Become a certified Green Restaurant: